Social media marketing is a form of internet marketing which consists of online promotions through social networking websites. Imagine spending just 6 hours a week in order to increase your business's recognition, traffic, and sales with little to no cost. Social media is a platform that drives attention from toddlers to the elderly. It is the largest platform for the companies to promote their profiles, brands and products. Social media marketing improves communication with users and increases brand awareness to reach more potential customers. The purpose of social media marketing is to gain direct feedback from the users and make the company more accessible and personalized. It gives potential customers an opportunity to voice complaints, ask more questions and feel like they are being heard by the company. The ultimate goal of SMM is to generate content that users will like or share with their social network to help a company increase brand awareness and widen the customer reach. In the social media era, an engaging communication strategy is needed to keep a positive buzz with your audience through all the channels available. Always remember to update your statuses, tweets or blog posts to keep continuous presence in the market. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren't sure which tools are the best to use. -Social media marketing in today's generation- In today’s generation social media is used for networking, talking, shopping, sharing and much more. Social networks are the trending point of modern life, most of all 18-24 year olds check social media as soon as they get up. All good social media campaigns must have interesting and engaging content, especially for the Millennials. It should be simple and visually appealing. Try posting a lot of articles, videos, blogs, etc. to attract a wide range of social media followers. The youth of today have short attention spans hence learn to create content that appeals to them nicely , and include trendy things like GIF’s , everyone loves GIF’s these days. The most popular channels that the youth use are- - Facebook - Instagram - Twitch - Tumblr - Pinterest - Ello By keeping a track of these social networking websites , make the most of your campaign budget and discover when your target audience is online and what type of content interests them.