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FAQ

Check out some
of our Frequently
Asked Questions

  • Which is better, SEO, SEM or PPC?

    SEO is just one discipline encompassed by SEM (Search Engine Marketing). SEM includes PPC and SEO.You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.

  • What is on-page SEO?

    On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.

  • What is keyword research?

    Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. For example: if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.

  • What is Social Media marketing?

    Social Media marketing is a practice of utilizing Social Media for branding, resolving customer queries. It is the content strategy published via facebook, twitter. It is unlike traditional marketing where you need resources to publish the content. These days Social Media marketing is an important step to succeed online.

  • Can I generate leads on Social Media?

    Normally Social Media users expect information and it is not a sales platform but it creates ways for the sales to come in. If you set it right, your websites will get more traffic from you Social Media.

  • What is the difference between Social Media Marketing and Search Engine Marketing?

    Social Media Marketing is a broader term that includes Search Engine Optimization, PPC advertising, Blog marketing, Social Media marketing and many more. Therefore, Social Media marketing is one facet of Search Engine marketing that allows you interact with your customers by sharing information about your products and services.

  • What is Web Analytics

    Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

  • How Does Web Analytics Work?

    Most web analytics tools use “tags” in their javascript of the web pages code. With the help of these tags, the analytic tools measure the number of visitors visited your site or the number of clicks on a particular link. These tags also help in measuring the device from which the visitor visited, the location(through IP address). You might wonder that web analytic tools also use cookies to track individual sessions and the number of visitors who visited your site again. These days browsers have put restrictions around adding code snippets to the web pages and users also delete cookies hence getting accurate web analytics is little difficult.

  • What all can You Analyze through Web Analytics?

    With the help of Web analytics you can analyze the following:

    • - Target Audience
    • - Source of the web traffic
    • - Number of visits and visitors
    • - The top ranking pages
    • - Goals converted
    • - Bounce and exit rates
    • - Web issues if any

  • What is website development?

    Web development is the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding.

  • What are the programming languages in which websites can be developed?

    The most common programming languages on the Web include HyperText Markup Language, JavaScript, Cascading Style Sheets and PHP: Hypertext Preprocessor. Some are used in conjunction with each other while some can be used almost entirely separate from the other languages to create an interactive or static website. Although you may find other languages, these are the primary ones used to deliver content through a Web browser.

  • How much will a website cost me?

    The cost of a website varies depends on its complexity. We are happy to discuss your requirements and provide a quote at any time.

  • What is a Mobile Application?

    A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. Apps are generally small, individual software units with limited function. This use of app software was originally popularized by Apple Inc. and its App Store, which offers thousands of applications for the iPhone, iPad and iPod Touch.

    A mobile application also may be known as an app, web app, online app, iPhone app or smartphone app

  • Should I develop in iOS or Android?

    With roughly 1.6 billion people around the world now using a smartphone, the mobile app market has never been more exciting or lucrative, with Android and iOS dominating the smartphone operating systems. You will have to decide exactly which type of smartphone user you want to target first if you don’t want to build both at the same time.

    As they are two very different mobile platforms that require two very different types of language (Android apps are predominantly done in Java, while iOS ones are mostly done in Objective C or Swift) and native UI / UX design. For total market penetration you eventually want to develop for both iOS and Android.

  • Which programming language is better as of now? PHP vs ReactJS/AngularJS/NodeJS?

    First of all it is a great question to answer and that's beacuse practically every website around the world works on PHP. Laravel/Codeignitor/WordPress, all these frameworks are using PHP language and thus you can identify that over 80% of the websites are using PHP just by looking at their backend codes. But things are changing rapidly, more and more companies are started to adopt Java Script based programming languages, which is read by search engines as well as widely acceptable on smart phone browsers.

    So, we would recommend to try out these languages, as this will really boost up your webpage speed and enhance the user experience. DigiWinx has a dedicated team of ReactJS Developers in Mumbai, India to bring your website on the top of rankings.

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